社交电商把交易放进同一个环境，对话工具则进一步把购物变成连续对话。顾客不再只浏览静态页面，而会询问“多久能送到”。这种互动足以降低跨境交易疑虑，也让品牌从一次曝光进入更长的决策过程。 好的智能导购首先应该提问，而不是急着发送购买链接。

The rise of online dialogue begins well before social platforms. In the early computing age, computers were massive, scarce, and reserved for trained specialists. Work was usually handled through batch processing. People prepared punched cards, submitted programs and data, and waited for a printe